Challenge: elevate QUOC's brand visibility and break into new audience segments, building a more culturally connected brand.
Approach: develop and execute an organic social strategy rooted in audience insight, creating distinct content pillars tailored to each segment.
Impact: extended reach beyond style-focused cyclists into broader life-style audiences, increasing QUOC’s social presence and brand recognition by 17% in under a year.
REELS REFRAMED
1. UCG with our brand ambassadors: our audience wanted to see reels that were native to social.
2. Aesthetic and instant gratification: new audiences wanted to see more 'bike porn'-like content that stood out and didn't require time to digest.
3. QUOC's version of trends: our way of tapping into cycling culture and trending themes while staying true to the brand's personality.
2. Aesthetic and instant gratification: new audiences wanted to see more 'bike porn'-like content that stood out and didn't require time to digest.
3. QUOC's version of trends: our way of tapping into cycling culture and trending themes while staying true to the brand's personality.
CRM COMMUNICATIONS
