What makes a video go viral?
It's an unpredictable game, with a lot of chance involved - but there are a few ways to improve your odds.
The examples below were created with TikToker and YouTube, Max Klymenko, leveraging what we knew his audience enjoy, and a few tricks to keep them hooked until the very end.
Over 8.4 million views.
5 million views.
3 million views.