A children’s education brand with a big personality, but no real connection with parents online.
By positioning Mrs Wordsmith as the go-to for silly, light-hearted content for learning, we brought the brand’s playful tone to life across weekly content that spoke to both parents and kids. From trend-led reels to snackable explainers, we adapted content to fit platforms, attention spans, and the kind of humour families actually love.
The result? A 10x increase in profile visits and 6x follower growth, all in under a year.
