
Young girls are abandoning sports at a greater rate than ever before - contributing to the mental health crisis.
With more free time, the average teenage girl scrolls up to 2 kilometres a day on their phone.
'Scroll Goals' is an Adidas app that records this scrolling distance, converting it into a physical distance.
Running, walking, swimming, even dancing this aims to gamify exercise, with exclusive Adidas incentives;
to get a generation of girls back on their feet and feeling good about themselves.
